14.37 vs 13.6
winners higher 55.0%Patterns worth studying.
What the corpus reveals about winning creative.
2.0 vs 2.0
winners higher 54.0%3704.5 vs 3656.0
winners higher 53.0%591.5 vs 678.96
winners higher 47.0%7.5 vs 5.0
winners higher 52.0%Hooks that won
“If you walked into your kitchen right now, and everything at the grocery store disappeared tomorrow, how long could you actually survive on what you have? A week? Maybe two?”question3980.2x“Stop what you're doing for the next 10 minutes, because what I'm about to share with you could save your life or the life of someone you love. Here's the truth nobody tells you. A stroke does not start the moment it happens.”warning2533.3x“We looked at chicken from 11 major US grocery chains, Walmart, Costco, Target, Aldi, Kroger, Trader Joe's, Whole Foods, all of it. Seven didn't hold up. Only four are actually worth the money.”bold_claim937.2x“Almost every car owner has a can of WD-40 sitting in the garage, but around 90% of them never use it to anywhere near its full potential. And here's the shocker. Mechanics quietly gatekeep the tricks that could save you thousands in repairs.”bold_claim579.1x“You measure the rice. You measure the water. The way the bag told you to. You put the lid on and you wait. And what comes out is not what you wanted.”personal_confession561.1x“Has your dog ever licked you or fallen asleep on top of you? Scientists just revealed that only 2% of dogs show these rare behaviors toward humans.”statistic493.5xHooks that lost
“You walk out to the pen in the morning and you can before you even reach the gate. The feed bucket rattles and only two pigs come running.”0.0x“Stop whatever you are doing right now because the dead car battery sitting in your garage or your neighbor's trash is worth more than any headlight restoration kit ever sold at AutoZone. I just restored a set of headlights so badly oxidized my mechanic told me they were beyond saving and I did it for literally $0.”0.0x“3 years ago, I pressed my brake pedal at 62 mph on a mountain descent outside Denver and the pedal sank halfway to the floor before the car finally stopped, 12 ft past the stop sign and directly into a four-way intersection.”0.0xData · 24 rows · niche × format matrix
| Niche | Format | Videos | Winner share |
|---|---|---|---|
| Car hacks & reliable vehicles | Avatar monologue | 7 | 57.0% |
| Dog behavior meaning & signs | Avatar monologue | 11 | 73.0% |
| Dog behavior meaning & signs | Listicle explainer | 12 | 58.0% |
| Dog feeding safety & nutrition | Avatar monologue | 2 | 100.0% |
| Engine cooling & longevity tricks | Avatar monologue | 1 | 100.0% |
| Engine cooling & longevity tricks | Listicle explainer | 1 | 0.0% |
| Engine cooling & longevity tricks | Narrated documentary | 1 | 0.0% |
| Foods once legal now banned | Avatar monologue | 1 | 0.0% |
| Grocery brand & shopping tips | Listicle explainer | 22 | 59.0% |
| Grocery brand & shopping tips | Avatar monologue | 12 | 75.0% |
| Grocery brand & shopping tips | News expose | 5 | 60.0% |
| Grocery brand & shopping tips | Narrated documentary | 1 | 100.0% |
| Longevity foods & urologist health tips | Avatar monologue | 14 | 50.0% |
| Longevity foods & urologist health tips | Narrated documentary | 8 | 50.0% |
| Longevity foods & urologist health tips | Listicle explainer | 2 | 0.0% |
| Organ failure warning signs | Avatar monologue | 1 | 100.0% |
| Organ failure warning signs | Listicle explainer | 1 | 100.0% |
| Traditional cooking tricks & meat prep | Avatar monologue | 39 | 56.0% |
| Traditional cooking tricks & meat prep | Tutorial demo | 4 | 100.0% |
| Traditional cooking tricks & meat prep | Narrated documentary | 1 | 0.0% |
| Workplace traps & career warnings | Listicle explainer | 1 | 100.0% |
| Workplace traps & career warnings | Avatar monologue | 4 | 0.0% |
| Workplace traps & career warnings | Story testimony | 1 | 0.0% |
| Workplace traps & career warnings | Narrated documentary | 1 | 0.0% |
Data · 24 rows · full feature table
| Feature | Winner median | Loser median | Directional P |
|---|---|---|---|
| Average sentence length | 14.37 | 13.6 | 55.0% |
| Open-loop phrases | 2.0 | 2.0 | 54.0% |
| Word count | 3704.5 | 3656.0 | 53.0% |
| Seconds until first product plug | 591.5 | 678.96 | 47.0% |
| List items | 7.5 | 5.0 | 52.0% |
| Story phrases per 100 words | 0.01 | 0.02 | 48.0% |
| Flesch readability | 72.47 | 72.96 | 48.0% |
| Seconds until first CTA | 647.4 | 542.42 | 52.0% |
| Delivers title promise fully | 1.0 | 1.0 | 52.0% |
| Words per minute | 157.21 | 159.98 | 49.0% |
| Hook words in first 30s | 87.0 | 88.0 | 49.0% |
| Title / first-60s alignment (embedding) | 0.75 | 0.76 | 49.0% |
| You / your per 100 words | 2.65 | 2.57 | 51.0% |
| Numbers per 100 words | 0.97 | 0.97 | 51.0% |
| First-person words per 100 | 0.69 | 0.65 | 51.0% |
| Hook score (LLM 0-10) | 8.0 | 8.0 | 51.0% |
| Title-script alignment (LLM 0-10) | 9.0 | 9.0 | 51.0% |
| Pacing (LLM 0-10) | 6.0 | 7.0 | 49.0% |
| Minute promise is delivered | 10.0 | 9.5 | 51.0% |
| Seconds until title promise is restated | 97.28 | 97.36 | 50.0% |
| Questions per 100 words | 0.07 | 0.07 | 50.0% |
| CTA count | 1.0 | 1.0 | 50.0% |
| Open loops (LLM) | 3.0 | 3.0 | 50.0% |
| Specificity (LLM 0-10) | 8.0 | 8.0 | 50.0% |