Patterns worth studying.

What the corpus reveals about winning creative.

Patterns worth repeating

Primary triggers

Fomo
24.6x
Urgency
21.9x
Fear
14.9x
Curiosity gap
14.7x
Novelty
14.1x
Specificity
13.9x
Outrage
13.6x
Contrarian
13.5x
Data · 13 rows · Patterns
GroupCountMedian outlier
Face reaction380.2x
List preview916.4x
Red circle arrow3415.9x
Scene story3415.3x
Warning sign8414.7x
Product shot2214.3x
Comparison split3214.3x
Big text statement3112.7x
Avatar presenter812.3x
Object closeup10411.6x
Diagram infographic1610.2x
Before after229.3x
Question mark17.9x
Data · 14 rows · Triggers
GroupCountMedian outlier
Fomo524.6x
Urgency721.9x
Fear7114.9x
Curiosity gap9414.7x
Novelty2814.1x
Specificity1613.9x
Outrage613.6x
Contrarian5813.5x
Authority1113.3x
Greed2912.6x
Pain point4011.8x
Hope188.8x
Relatability167.7x
Status16.2x
Data · 2 rows · Face
GroupCountMedian outlier
Unknown17015.0x
True23012.3x
Data · 15 rows · Text buckets
GroupCountMedian outlier
81650.5x
13116.4x
45915.7x
1515.5x
10415.4x
56115.2x
71415.1x
64914.8x
11514.7x
12113.7x
25213.4x
38811.3x
Unknown3711.0x
9710.4x
1515.5x