Patterns worth studying.
What the corpus reveals about winning creative.
Patterns worth repeating
List preview16.4x median9 examples
Red circle arrow15.9x median34 examples
Scene story15.3x median34 examples
Warning sign14.7x median84 examples
Product shot14.3x median22 examples
Comparison split14.3x median32 examples
Big text statement12.7x median31 examples
Avatar presenter12.3x median8 examples
Object closeup11.6x median104 examples
Primary triggers
Data · 13 rows · Patterns
| Group | Count | Median outlier |
|---|---|---|
| Face reaction | 3 | 80.2x |
| List preview | 9 | 16.4x |
| Red circle arrow | 34 | 15.9x |
| Scene story | 34 | 15.3x |
| Warning sign | 84 | 14.7x |
| Product shot | 22 | 14.3x |
| Comparison split | 32 | 14.3x |
| Big text statement | 31 | 12.7x |
| Avatar presenter | 8 | 12.3x |
| Object closeup | 104 | 11.6x |
| Diagram infographic | 16 | 10.2x |
| Before after | 22 | 9.3x |
| Question mark | 1 | 7.9x |
Data · 14 rows · Triggers
| Group | Count | Median outlier |
|---|---|---|
| Fomo | 5 | 24.6x |
| Urgency | 7 | 21.9x |
| Fear | 71 | 14.9x |
| Curiosity gap | 94 | 14.7x |
| Novelty | 28 | 14.1x |
| Specificity | 16 | 13.9x |
| Outrage | 6 | 13.6x |
| Contrarian | 58 | 13.5x |
| Authority | 11 | 13.3x |
| Greed | 29 | 12.6x |
| Pain point | 40 | 11.8x |
| Hope | 18 | 8.8x |
| Relatability | 16 | 7.7x |
| Status | 1 | 6.2x |
Data · 2 rows · Face
| Group | Count | Median outlier |
|---|---|---|
| Unknown | 170 | 15.0x |
| True | 230 | 12.3x |
Data · 15 rows · Text buckets
| Group | Count | Median outlier |
|---|---|---|
| 8 | 16 | 50.5x |
| 13 | 1 | 16.4x |
| 4 | 59 | 15.7x |
| 1 | 5 | 15.5x |
| 10 | 4 | 15.4x |
| 5 | 61 | 15.2x |
| 7 | 14 | 15.1x |
| 6 | 49 | 14.8x |
| 11 | 5 | 14.7x |
| 12 | 1 | 13.7x |
| 2 | 52 | 13.4x |
| 3 | 88 | 11.3x |
| Unknown | 37 | 11.0x |
| 9 | 7 | 10.4x |
| 15 | 1 | 5.5x |